Enforcement decides
Forum ranked by where its output executes — the assets answer the question that preferences and prestige cannot.
Forum selection strategy by Aun & Co.: court versus arbitration, jurisdiction analysis and venue positioning, decided by enforcement, speed and fit.
The same dispute produces different outcomes in different rooms. Court or arbitration, this jurisdiction or that, magistrate or district level — each choice moves the timetable, the procedure, the decision-maker's profile, the costs and, decisively, where the resulting judgment can be enforced. Forum selection is the discipline of making that choice deliberately: at the drafting table when the clause is written, and again at the moment of dispute, when the clause's options are read for the position they actually give you.
The analysis starts at the end: where must the judgment or award ultimately bite, and which forum's output reaches those assets. Then the practical layers — realistic timetable, procedural weapons available in each room, the profile of the likely decision-maker, cost asymmetries between the parties. Where a clause already chooses, the firm reads it for exits and options; where filing first fixes the forum, timing itself becomes the strategy.
Forum ranked by where its output executes — the assets answer the question that preferences and prestige cannot.
Timetable, procedure and decision-maker realities compared concretely, not by reputation — the forum is chosen for this dispute, not disputes in general.
Where filing first fixes the forum, you know it before the other side acts on the same knowledge.
A typical engagement: a cross-border commercial relationship collapses and the client can plausibly proceed in Israeli court, a foreign court, or arbitration under an ambiguous clause. The firm ranks the routes by enforcement reach and timetable, and the dispute is commenced in the forum whose judgment actually touches the assets.
Described in abbreviated, anonymised form to preserve client confidentiality.

Neither, in general — everything, in particular. Arbitration typically buys speed, privacy and cross-border enforceability; courts bring appellate correction, coercive power over third parties and lower cost at smaller scale. The right answer is derived from the dispute's assets, urgency and counterparty.
Within limits, yes — Israeli procedure honours forum agreements between parties as to venue, and jurisdiction otherwise follows statutory rules tied to the defendant, the events or the property. A clear clause removes the skirmish; a silent contract invites it.
Often it shapes it decisively — parallel proceedings doctrines, court discretion and practical momentum tend to favour the first properly seised forum. Which is precisely why forum analysis belongs to the posture phase, before either side has moved.